Most ADHD apps charge for this. We don't.

Free. Goals, Loops, streaks, rest days, sharing and the journal are the product, and they stay free. If that changes for existing users we'll tell you well before it does, and we'd rather not.

Everything else carries on working exactly as it did. Nothing locks, nothing is deleted, no countdown appears.

No. Dora is an AI that knows a lot about ADHD and helps you work out a next step. She isn't ADHD support, and she isn't a replacement for a coach, a clinician, a therapist or the people around you.

No. They download Loops, they see your progress, they cheer. Free.

No. There are no ads and no data sales. Dora's memory is yours to read, edit and delete.

No. There's no clock running.

It's built around the things that make ADHD hard day to day: starting, remembering, recovering from a missed day and staying motivated. Almost all of it is free, and you don't need a diagnosis to use it.

Yes. Habit tracking, streaks, four rest days a month and partial progress are all free, for daily, weekly or hours-a-week habits.

Yes. Loops is designed for ADHD and works for everyone. If big to-do lists are hard to start, the small-step approach helps either way, and it's free.

Loops was made by people who coach others with ADHD, live with ADHD themselves, and know goal setting inside out. Everything they've learned about what really helps has gone into the app.

Loops works in layers. It starts by breaking your goal into small, doable Loops, each one moving you towards something bigger.

Then your Buddy keeps you going, through gentle encouragement rather than pressure. And because the ADHD brain responds well to rewards, you earn ones that actually mean something.

Then there's Dora, an AI coach who truly gets ADHD, ready with Loop ideas and support whenever you need her.

And it stays quiet. Three notifications a day at most, rest days when you need them, and no guilt when life gets in the way.

No. Loops never asks for a diagnosis. It asks what you're trying to do, then helps you build the small daily actions that get you there.

Whether you were assessed and told it isn't ADHD, you're still waiting, or you've never joined the queue at all, the struggle is the same. Starting things, staying consistent, getting back up after a wobble.

Reports says support should be needs-led and shouldn't rely on or require a clinician-provided diagnosis. In plain terms, if someone is struggling, help them based on their needs. That's how Loops has worked from day one.

Dora uses credits to give you advice. Longer conversations and more context, which includes previous chats, your Loops and your goals, use more credits in computing power. Loops Solo gives you 100 coach messages a month, and Free gives you 30. Unused messages don't roll over, they just reset each month. If you run out before then, you can top up with a one-off pack, and those credits never expire. To save credits, start new chats for new topics, and manage what Dora remembers about you. That's available to you at all times.

You can try Loops free for 7 days.

Yes. Cancel any time. No questions, no friction. Annual plans cancelled in the first 30 days get a full refund.

No. Your Buddy only sees the Loops you've closed and the streaks you've built. Your journal and your conversations with Dora stay private to you.

No. Your conversations, journal entries and personal data are never used to train AI models. They're used to coach you. You can see and delete what Dora is learning about you in your admin at any time. Total transparency. That's the whole architecture.

Loops is not a replacement for professional therapy or the right human coach. Dora has been trained to understand ADHD and the ADHD mind, along with the best ways to pursue and achieve the goals people set. That combination will be genuinely useful to you. She's also been trained to know where the boundaries are, and when you need to talk to a person.

It's coming soon, promise.