Skip to content
Loops
Designed for ADHD. Works for everyone.

You have the ideas. Starting isn't the problem. Keeping it going is.

Most people with ADHD who try to start a business don't fail because they lack ambition. They fail because the process has specific breaking points that nobody warned them about.

Loops is a daily coaching app for people with ADHD. It keeps your business moving one day at a time, and gives you one person who gets to see you keep going.

Download on theApp StoreGet it onGoogle Play
Get Your Account, Free Forever Today.
*Terms and Conditions Apply.

Three things Loops does for you

Pick one thing and move

One daily action to keep the business going, even through the slow parts every single working day.

Survive the admin

Coaching through the invoicing, follow-up, and everything that keeps quietly not getting done.

Restart without shame

A system that picks up where you left off, so one bad week doesn't end everything.

Loops app — Today
Today

Today's loops in one list. Mark it done, some, or a rest day, and see what your corner is up to.

How Loops helps

A daily structure for the parts of running a business that ADHD makes genuinely difficult.

The early stages of a business can feel natural for an ADHD brain. New problems, autonomy, fast decisions. But most businesses fail or stall in the slower, more repetitive phases: the follow-up emails, the admin, the weeks when nothing feels urgent and nothing gets done.

Loops gives you clear daily actions to keep the business moving. It helps you stay in planned mode instead of constantly reacting to whatever feels most urgent right now.

Then it adds the part most apps leave out. One person who sees you doing it. More on that just below.

Download on theApp StoreGet it onGoogle Play
Does any of this sound familiar?

You're not the only one who keeps hitting the same walls.

These are the patterns that come up again and again for people with ADHD who are trying to build something. If you recognise yourself here, you're in the right place.

You have more ideas than you know what to do with. The problem is getting any single one past the research phase.

The early stage feels energising. Then the novelty fades and you're left with tasks that feel impossible to start.

Invoicing, bookkeeping, follow-up emails. You know they matter. You still can't seem to make yourself do them consistently.

You end the week feeling like you were busy the whole time, but the important things still didn't get done.

You've had to quietly abandon something you told people about. That part stays with you.

You wonder if the problem is you, even though you can see how capable you are in other areas.

These aren't signs that you can't do this. They are predictable patterns when an ADHD brain meets the specific demands of running a business.

Download on theApp StoreGet it onGoogle Play
Understanding the pattern

ADHD makes the beginning of a business easier and the middle of one much harder.

ADHD traits are genuinely associated with entrepreneurial drive, risk-taking, and getting started. But the same traits, particularly inattention, are linked to worse outcomes after launch. The traits that help you begin can work against you once the business needs to sustain itself.

  1. 01

    The idea spiral

    The pull of ideas rarely stops at one. Many founders with ADHD spend months researching and planning without ever speaking to a single potential customer.

  2. 02

    Reactive execution

    A lot of motion, but not much that compounds. The day starts with good intentions, gets pulled by whatever feels most urgent, and ends with the important work untouched.

  3. 03

    Admin paralysis

    Invoicing, bookkeeping, tax. Repetitive, delayed in reward, and often emotionally loaded. The specific tasks that cause shutdown vary, but the pattern is consistent: the business keeps going until the admin catches up with it.

  4. 04

    Shame and avoidance

    Abandoning a project can feel like relief. It's better understood as emotional self-protection. When tasks pile up and shame builds, starting something new is a genuine coping response, not a character flaw.

  5. 05

    Burnout disguised as drive

    Long hours and sporadic heroics can look like momentum from the outside. But a business that runs on crisis energy has no resilience when the founder hits a difficult week.

None of this is fixed. Every one of these stages is something that structure, coaching, and the right daily system can make significantly more manageable.

Something worth saying clearly

ADHD isn't a business superpower. But it's not a sentence either.

There's a version of this conversation that leads with ADHD strengths: creativity, risk tolerance, speed of thought. Those things are real. Many founders with ADHD do describe genuine advantages in the early stages.

But research shows clearly that inattention is linked to worse business outcomes after launch. The same traits that help you start can work against sustaining. Telling someone ADHD is an entrepreneurial advantage without naming where it creates friction sets them up for the exact cycle this page describes.

Loops isn't built on the superpower story. It's built on a more useful one: ADHD creates specific, predictable friction points. Those points can be designed around.

The part most apps miss

Brains finish for people, not for apps.

The early days of a business carry you. The slow middle doesn't. When nothing feels urgent and nobody is waiting on you, that's exactly when things quietly stop.

So Loops adds the one thing that reliably keeps ADHD brains going. Another person.

You choose one person you trust. Your partner, a friend, a fellow founder, whoever it is. When you close a loop, they see it. When you hit a milestone, they see it. You decide what they can see, and you can change it any time.

This is the step most people skip with other apps. It's also the one that makes Loops work.

All they have to do is see it

When you close a loop, they see it. When you hit a milestone, they see it. They just get to watch you keep going, and cheer you on.

They don't manage you

They don't nag or remind you. They don't check your work or tell you what to do. And they don't even need to pay. Their side is light on purpose.

You're always in control

You choose who it is. You decide what they can see, and you can change it any time.

For a solo build, one person changes it

When you're building something largely on your own, one person in your corner changes the whole thing.

You can start on your own if you'd rather. It still works. It just works better when someone can see you.

Getting started

Simple from day one.

You don't need a new system for your whole life. Just something that keeps the business moving, one day at a time.

  1. 1Step 1

    Tell Loops what you're building

    Share where you are with your business and what you're trying to move forward. No lengthy setup.

  2. 2Step 2

    Choose your person

    Pick one person you trust to see your progress. You decide what they can see, and you can change it any time. This is the step most people skip with other apps, and the one that makes Loops work.

  3. 3Step 3

    Get small daily actions

    Each day, Loops shows you what's due and gives you specific, achievable next steps for your business. Not a project plan. Not a priority list. Just the next right thing. Close the loop, and your person sees it.

  4. 4Step 4

    Get coaching when you hit a wall

    Avoiding an invoice? Stuck in idea spiral again? Can't face the thing you've been putting off for two weeks? Loops provides practical, personalised coaching to help you move through it rather than around it.

  5. 5Step 5

    Keep going through the slow parts

    Loops stays with you through the weeks when nothing feels urgent and motivation is low. It's designed for those weeks specifically, because that's where most businesses quietly stop.

You don't need a perfect week to make progress. You just need to start.

What's inside Loops

Five simple things, working together.

01

One goal, with a finish line

The thing you're driving toward right now, written in your own words, with a season and a clear picture of what done looks like: your first paying customer, a steady month, whatever it is. A business is never truly finished, so this is the next real milestone your brain can actually see.

02

Loops that fit your life

A loop is one small, repeating action, at a pace you choose. Some run every day, some a few times a week: send one follow-up email, invoice on Fridays, one customer conversation a week. A few connect to the business. Others are just life, like taking your meds before breakfast. A missed one doesn't wipe you out. You can repair a streak simply by showing up again.

03

Your person

The one you choose to see your progress: the loops you close and the milestones you reach. Support, without the nagging.

04

Rewards you can feel

Promise yourself something for the moments that matter: the first invoice paid, the first customer, the first steady month. Loops holds the promise and calls it in when you've earned it, and your person gets to see it too.

05

A coach who knows your whole story

An AI coach built for ADHD. It already knows what you're building and where you keep getting stuck, so there's no re-explaining yourself from the start. No booking, no waiting room. It's there at 11pm, which is often when you're avoiding the thing you've put off all week.

From people who recognise themselves in this

You're in good company.

I had started three things before this. Each one got to the same point and stopped. Loops helped me see exactly where I kept breaking down and gave me something concrete to do instead of just hoping I would feel motivated.
Freelance designer, London
ADHD diagnosis at 31
The admin was the thing that killed every previous attempt. Loops didn't fix that overnight, but it made it harder to just not do it. Having one specific thing to do each day changed everything.
Founder, e-commerce, Bristol
I used to oscillate between working 14 hours a day and not working at all. Loops helped me find something in between that actually sustained.
Consultant, Edinburgh
Pricing

Choose your plan

One small subscription for the coach, the loops and the streaks. Or buy credits when you need them and nothing else.

  • 100 coach messages every month. Free gets 30.
  • Nothing rolls over, nothing is wasted. It just resets.
  • Cancel anytime.

Or top up

One-off packs. These credits never expire.

100
credits
100 coach message credits
$3.99
300
credits
300 coach message credits
$9.99
1,000
credits
1,000 coach message credits
Best rate
$29.99

Every plan starts with a week free. On iPhone and Android.

A few things worth knowing

Common questions before you start

“I've tried systems before. They always fall apart.”

Most systems aren't built for how ADHD actually works. They assume consistent motivation, linear progress, and the ability to return after a gap. Loops is designed around the opposite: meeting you where you are when you come back, not punishing you for leaving.

“Do I have to share my progress with anyone?”

No. Solo works perfectly well on its own. But most people find it works better when one person can see them. You decide what your person sees, and you can change it any time. You can add them whenever you're ready.

“What if I'm not diagnosed?”

You don't need a diagnosis. Many people using Loops are on waiting lists, self-identifying, or finding that ADHD describes their experience without a formal label. If this page describes your experience, Loops is built for you.

“I'm not sure I'm ready to start something new.”

There's no wrong point to start. Whether you're still in the idea phase, mid-build, or trying to rescue something that has stalled, the daily structure and coaching work the same way.

“What if the real problem is my idea, not my execution?”

That's worth taking seriously. Loops helps you find out sooner. It pushes you toward the earliest concrete action: a customer conversation, a first offer, a validation test. Rather than letting the planning phase become a permanent safe harbour.

FAQ

Questions people often ask

Still wondering if Loops fits how your brain works? Contact us. A real person will reply.

What is Loops?

Loops is a daily coaching app for people with ADHD and anyone building better habits. It combines personalised coaching, daily micro-actions, one person who sees your progress, rewards, and progress tracking into one system. For founders with ADHD, it acts as a daily external structure for the parts of running a business that ADHD makes hardest.

Who is 'your person', and do I need one?

Your person is the one you choose to see your progress. When you close a loop or hit a milestone, they see it. They don't manage you or nag you. They just get to watch you keep going. You don't have to add one to start, but it's the part that makes Loops work, so we'll gently encourage it when you're ready.

Why do people with ADHD struggle to sustain a business?

Research shows that ADHD traits can help with entrepreneurial entry: the drive, risk tolerance, and novelty-seeking that get a business started. But inattention, in particular, is linked to worse outcomes after launch. The slow, repetitive, ambiguous work of sustaining a business is precisely the kind of work ADHD makes most difficult.

Is ADHD an advantage for entrepreneurs?

Partly. Hyperactivity and impulsivity are linked to entrepreneurial drive and willingness to start. But inattention is linked to worse post-launch outcomes. ADHD may help you begin, and creates real friction in the execution, follow-through, and admin that determines whether the business survives.

How does Loops help with running a business when you have ADHD?

Loops breaks the work of running a business into one daily action, so you always know what to do next without having to organise the whole picture from scratch each day. It provides coaching when specific parts of the process feel stuck, and it stays with you through the slow periods where most businesses quietly stop.

Do I need an ADHD diagnosis to use Loops?

No. Loops is designed first for people with ADHD but doesn't require a formal diagnosis. If the patterns described on this page feel familiar, Loops is built for you.

What if I keep abandoning ideas before they're finished?

That pattern is very common in ADHD and is usually better understood as emotional self-protection than lack of commitment. When shame builds and tasks feel impossible, switching to something new provides genuine relief. Loops helps by reducing the build-up that leads to that point, and by providing coaching when avoidance starts, not after it's already taken over.

Is Loops available in the UK?

Yes. Loops is available across the UK and is built with UK working and business contexts in mind.

Start with today

The goal isn't a perfect business. It's one that's still going.

Most businesses with ADHD don't fail because the idea was wrong. They fail because there was no system to carry them through the slow, unglamorous, repetitive parts. That's what Loops is for, and it helps to have one person there while you do it.

Download on theApp StoreGet it onGoogle Play
Get Your Account, Free Forever Today.
*Terms and Conditions Apply.

New to Loops? It's a free productivity app built around small daily steps, and almost everything in it costs nothing.

Our sources

Where this comes from

This page draws on research into ADHD and entrepreneurship, occupational studies, expert clinical frameworks, and real accounts from founders with ADHD. Here's where it comes from.

  1. Entrepreneurship and ADHD: A Meta-Analytical Assessment of the State-of-the-Art and Suggestions for the Future
  2. ADHD at the workplace: ADHD symptoms, diagnostic status and work-related functioning — PMC
  3. Recommendations for occupational therapy interventions for adults with ADHD — UK Adult ADHD Network consensus statement
  4. Attention-Deficit/Hyperactivity Disorder and Monetary Delay Discounting — PMC
  5. A systematic review of interventions to support adults with ADHD at work — Frontiers in Psychology
  6. ADHD-like behavior and entrepreneurial intentions — SSRN
  7. ADHD symptoms, diagnostic status and work-related outcomes — Journal of Neural Transmission
  8. Quickbooks driving an ADHD entrepreneur to total... — r/ADHD
  9. Stress and work-related mental illness among working adults with ADHD — BMC Psychiatry
  10. A meta-analysis of pharmacological and psychosocial interventions for work-relevant outcomes in adults with ADHD
  11. Emotional dysregulation and Attention-Deficit/Hyperactivity Disorder — PMC
  12. Attention deficit hyperactivity disorder: diagnosis and management — NICE
  13. Productivity Tools — r/ADHD
  14. A systematic review and component network meta-analysis — The Lancet Psychiatry
  15. The positive aspects of attention deficit hyperactivity disorder — Springer

Loops is a daily coaching app, not a medical or clinical service. These sources inform how we think about ADHD and building a business; they are not an endorsement of Loops by their authors.