/* Loops — "Stop Procrastinating With ADHD" use-case page Shame/self-worth guardrails: "lazy" explicitly rejected, every mechanism framed as neurological/structural never characterological, shame named as compounding not deserved. Unique section: the productivity tool trap. */ /* ---------------- Page nav (links back to the homepage) ---------------- */ const PRC_NAV_LINKS = [ { label: "Why it happens", href: "#why" }, { label: "How it works", href: "#how" }, { label: "Questions", href: "#faq" }, { label: "For ADHD", href: "/adhd/#directory" }, { label: "Knowledge Hub", href: "/adhd/knowledge-hub/" }, { label: "Blog", href: "/blog/" }, ]; const PrcNav = () => { const [open, setOpen] = React.useState(false); const [scrolled, setScrolled] = React.useState(false); React.useEffect(() => { const onScroll = () => setScrolled(window.scrollY > 8); onScroll(); window.addEventListener("scroll", onScroll, { passive: true }); return () => window.removeEventListener("scroll", onScroll); }, []); React.useEffect(() => { if (!open) return; const onKey = (e) => e.key === "Escape" && setOpen(false); document.body.style.overflow = "hidden"; document.addEventListener("keydown", onKey); return () => { document.body.style.overflow = ""; document.removeEventListener("keydown", onKey); }; }, [open]); return (
Loops
); }; /* ---------------- Hero ---------------- */ const PRC_HERO_BLOCKS = [ { title: "Make starting possible", body: "One clear action, designed for the moment when starting feels impossible.", icon: (), }, { title: "Break the shame spiral", body: "Because guilt makes procrastination worse, not better.", icon: (), }, { title: "Build momentum that lasts", body: "Small consistent steps, not heroic sessions that burn out.", icon: (), }, ]; const PrcHero = () => (
Designed for ADHD. Works for everyone.

You know exactly what you need to do. So why can't you make yourself start?

It's not laziness. It's not a lack of willpower. For many people with ADHD, the block between knowing and starting is neurological. It doesn't respond to trying harder.

Loops is a daily coaching app for people with ADHD. It gives you small things to start, coaching for the moment the block hits, and, if you want it, one person who makes starting easier just by being there.

Free for 7 days. No complicated setup. On iOS for now.
{/* Three icon blocks */}

Three things Loops does for you

{PRC_HERO_BLOCKS.map((b) => (
{b.icon}

{b.title}

{b.body}

))}

Loops is a daily coaching app for people with ADHD.
); /* ---------------- What Loops does ---------------- */ const PrcWhatLoopsDoes = () => (
How Loops helps

A system that works at the moment starting usually fails.

Most productivity tools assume the problem is organisation. They give you lists, timers, and dashboards. But the problem isn't knowing what to do. It's the neurological block that makes starting feel impossible even when the task is simple and the stakes are low.

Loops works differently. It gives you specific actions each day, meets you at the exact moment starting usually fails, and coaches you through what comes after a bad day. Without adding more to manage.

Then it adds the part most apps leave out. One person who sees you doing it. More on that just below.

); /* ---------------- Recognition (6 cards) ---------------- */ const PRC_RECOGNITION = [ "You've had the same task on your list for two weeks. You know exactly what it involves. You still haven't started.", "You can spend an hour organising your to-do list and come away feeling like you've done something. The actual tasks are still there.", "You work brilliantly under pressure. But that means you also regularly destroy yourself finishing things at the last possible moment.", "You've tried productivity apps. They worked for about a week. Then managing the app became another thing you weren't doing.", "The harder you try to force yourself to start, the more impossible it feels. Guilt makes it worse, not better.", "You don't think you're lazy. You know you're not lazy. But you can't explain to anyone why you still haven't done the thing.", ]; const PrcRecognition = () => (
Does any of this sound familiar?

You're not alone in this.

These are the patterns people with ADHD describe most often when it comes to procrastination.

{PRC_RECOGNITION.map((t, i) => (

{t}

))}

This isn't a motivation problem. It's a neurological one. And it responds to a very different kind of support.

); /* ---------------- Why it keeps happening (5 mechanisms) ---------------- */ const PRC_PATTERNS = [ { title: "The dopamine timing mismatch", body: "ADHD brains don't get the reward signal at the start of a task. They get it, if at all, at the end. This means routine tasks feel genuinely unrewarding to begin, not because they don't matter, but because the brain isn't wired to feel the pull of them until they're almost done." }, { title: "The knowing-doing gap", body: "Understanding what you need to do and being able to start it are two completely separate problems. ADHD affects task initiation at a neurological level, which is why explaining the task more clearly, or caring about it more, rarely makes starting any easier." }, { title: "The shame spiral", body: "Guilt about procrastinating doesn't motivate. It makes the next attempt harder. Shame and anxiety around an undone task actively increase the emotional weight of starting it, creating a loop where the longer something sits undone, the more impossible it feels." }, { title: "Planning paralysis", body: "Trying to fix procrastination with a better system can create more procrastination. The effort of building to-do lists, setting up apps, and organising tasks uses exactly the executive function resources that are already depleted. Less capacity is left for the actual work." }, { title: "The urgency cycle", body: "Deadline pressure works. But the pattern it creates is exhausting and unsustainable. Repeatedly relying on last-minute adrenaline erodes trust in your own ability to manage things, and the crash after each sprint makes the next task harder to start." }, ]; const PrcWhyItHappens = () => (
Understanding the pattern

It's not about trying harder. It's about how ADHD changes the way starting works.

Procrastination in ADHD isn't the same as ordinary delay. It has specific neurological causes that make standard advice not just unhelpful, but sometimes actively counterproductive.

    {PRC_PATTERNS.map((p, i) => (
  1. {String(i + 1).padStart(2, "0")}

    {p.title}

    {p.body}

    2. ))}

Loops is designed to interrupt these patterns from the outside, so you don't have to rely on willpower to break them from the inside.

); /* ---------------- Unique section: the productivity tool trap ---------------- */ const PrcToolTrap = () => (
Something worth naming before you try again

The tool you use to fix procrastination can become something you procrastinate on.

Most productivity systems are built for brains that find organisation relatively low-effort. For ADHD brains, setting up a project board, maintaining a task tracker, or building a Notion template requires exactly the kind of sustained executive function that the procrastination problem already depleted.

This is why so many productivity tools work for two weeks and then get abandoned. It's not lack of commitment. The system became a task in itself, a low-reward one at that. A solution that adds cognitive load is, for an ADHD brain, part of the problem it was supposed to solve.

); /* ---------------- The part most apps miss (being seen) ---------------- */ const PRC_WITNESS_CARDS = [ { t: "All they have to do is see it", b: "When you close a loop, they see it. When you start the thing you'd been avoiding, they see that too. They just get to see you start, and cheer you on." }, { t: "Not another thing to manage", b: "They don't judge the pile or ask why it took so long. They don't nag, they don't manage you, they don't even pay. Your person simply sees what you already do." }, { t: "You're always in control", b: "You choose who it is. You decide exactly what they can see, and you can change it any time." }, { t: "One person on the outside", b: "For a block that lives inside your own head, one person on the outside is often what breaks it." }, ]; const PrcWhyLoopsWorks = () => (
The part most apps miss

Brains finish for people, not for apps.

Procrastination is a strangely lonely thing. The task sits there, you can't explain why you haven't started, and that quiet shame is easier to hide than to talk about. So it stays hidden, and it stays undone.

So Loops adds the one thing that reliably keeps ADHD brains going. Another person.

There's a reason that simply having someone there helps you start when nothing else does. You choose one person you trust. Your partner, a friend, whoever feels safe. When you close a loop, they see it. When you start the thing you'd been avoiding, they see that too. You decide exactly what they can see, and you can change it any time.

This is the step most people skip with other apps. It's also the one that makes Loops work.

{PRC_WITNESS_CARDS.map((c) => (

{c.t}

{c.b}

))}

And it's not another thing to manage. Your person simply sees what you already do. If you'd rather keep it to yourself, Solo works on its own, and you can add them whenever you want.

); /* ---------------- How it works (5 steps) ---------------- */ const PRC_STEPS = [ { t: "Tell Loops what you're working on", b: "Name your goal or the task that keeps not getting done. Plain language. No categories, no priority rankings, no setup that becomes its own project." }, { t: "Choose your person, if you want one", b: "Pick one person you trust to see your progress. You decide exactly what they can see, and you can change it any time. It's not another thing to manage: they simply see what you already do. This is the step most people skip with other apps, and the one that makes Loops work. It's entirely optional. On a Crew plan you can choose more than one." }, { t: "Get actions today", b: "Each day, Loops gives you specific, low-friction things to do. Not a list. Not a plan. One thing, chosen to be as easy as possible to start. Close the loop, and your person sees it." }, { t: "Get coaching when the block hits", b: "Can't face it today? Loops gives you a practical next step, not a reminder of what you should have done already." }, { t: "Build something that compounds", b: "One small completed action makes the next one easier. Over time, that changes what starting feels like." }, ]; const PrcHowItWorks = () => (
Getting started

One thing. That's it.

You don't need a new system. You need something that meets you where starting usually fails.

    {PRC_STEPS.map((s, i) => (
  1. {i + 1} Step {i + 1}

    {s.t}

    {s.b}

    2. ))}

You don't need to be ready. Starting small is the point.

); /* ---------------- What's inside Loops (5 parts) ---------------- */ const PRC_WHATS_INSIDE = [ { t: "One goal, in your own words", b: "Your goal, or the one task that keeps not getting done, in your own words. No categories, no priority rankings. Just the thing you want to stop avoiding, clear enough that your brain has somewhere to start." }, { t: "Loops that fit your life", b: "A loop is one small, repeating action, at a pace you choose, chosen to be as easy as possible to start. Some run every day, some a few times a week: the first two minutes of the thing you're avoiding, open the document, send the one email you've been putting off. A few connect to your goal. Others are just life, like taking your meds before breakfast. Miss one and nothing is wiped out. The next action is still there, still small, still possible." }, { t: "Your person", b: "The one you choose to see your progress: the loops you close and the things you finally start. It's not another thing to manage, they simply see what you already do. On a Crew plan it can be more than one: your people." }, { t: "Rewards you can feel", b: "Promise yourself something for the moments that matter: the thing you'd put off for weeks, finally done; a week you kept starting; a deadline you didn't leave to the last night. Loops holds the promise and calls it in when you've earned it, and your person gets to see it too." }, { t: "A coach who knows your whole story", b: "An AI coach built for ADHD. It already knows what you're working on and what you keep avoiding, so there's no re-explaining yourself from the start. No booking, no waiting room. It's there at the exact moment you're stuck, with one small way in, not a reminder of what you should have done already." }, ]; const PrcWhatsInside = () => (
What's inside Loops

Five simple things, working together.

{PRC_WHATS_INSIDE.map((p, i) => (
{String(i + 1).padStart(2, "0")}

{p.t}

{p.b}

))}
); /* ---------------- Social proof ---------------- */ const PRC_TESTIMONIALS = [ { quote: "I'd tried every productivity system going. They all worked for about ten days. Loops was the first thing that didn't feel like another task to manage on top of the tasks I was already avoiding.", who: "Graphic designer", meta: "Diagnosed with ADHD at 27" }, { quote: "The shame about procrastinating was almost worse than the procrastinating itself. Loops didn't fix everything but it gave me something to do that wasn't 'try harder'. That was the difference.", who: "Researcher", meta: "Using Loops for 7 weeks" }, { quote: "I've spent years assuming I was just lazy. I wasn't. I needed a completely different kind of support.", who: "Project coordinator, Manchester", meta: null }, ]; const PrcSocialProof = () => (
What people say

From people who recognise themselves in this.

{PRC_TESTIMONIALS.map((t, i) => (
{t.quote}
{t.who}
{t.meta ?
{t.meta}
: null}
))}
); /* ---------------- Pricing ---------------- */ const PRC_PRICING = [ { name: "Solo", price: "\u00A39.99", per: "/mo", tag: null, blurb: "Everything: your goal, loops, progress, rewards and coach. Just you and the thing you've been putting off.", featured: false }, { name: "Duo", price: "\u00A312.99", per: "/mo", tag: "The one we'd pick", blurb: "Everything, for two. You and your person, both with the full app, on one bill. Three pounds more than going alone, for the thing that makes it work.", featured: true }, ]; const PrcPricing = () => (
Pricing

Better with your person. Built for it.

{PRC_PRICING.map((p) => (
{p.tag ? {p.tag} : null}

{p.name}

{p.price} {p.per}

{p.blurb}

))}

Prefer to pay yearly? A year of it, together, with two months free. Every plan starts with a 7-day free trial. On iOS for now.

); /* ---------------- Objections (5, incl. unique) ---------------- */ const PRC_OBJECTIONS = [ { q: "\u201CI work fine under pressure. I just need a deadline.\u201D", a: "That's real. But the urgency cycle has a cost that compounds over time. Repeatedly finishing things at the last minute works in the short term and erodes trust in yourself over the long one. Loops is designed to make the ordinary days work, not just the deadline days." }, { q: "\u201CDo I have to share my progress with anyone?\u201D", a: "No. Solo works perfectly well on its own. But most people find it works better when one person can see them, and because it's just a view of what you already do, it never becomes another thing to manage. You decide what your person sees, and you can add them whenever you're ready." }, { q: "\u201CI've tried everything. Nothing sticks.\u201D", a: "Most things you've tried were designed for a different kind of brain. Loops is built specifically around the neurological patterns that make procrastination so persistent in ADHD, not around the assumption that more discipline or better organisation is the answer." }, { q: "\u201CWhat if I'm not diagnosed?\u201D", a: "You don't need a diagnosis. Many people using Loops are on waiting lists, self-identifying, or simply recognise that the patterns here feel deeply familiar. If that's you, Loops is built for you." }, { q: "\u201CWon't Loops just become another thing I procrastinate on?\u201D", a: "That's exactly what it's designed not to be. One action. No setup to maintain. No system to manage. If you miss a day, the next action is still there, still small, still possible." }, ]; const PrcObjections = () => (
A few things worth knowing

Common questions before you start

{PRC_OBJECTIONS.map((o) => (

{o.q}

{o.a}

))}
); /* ---------------- FAQ accordion ---------------- */ const PRC_FAQS = [ { q: "What is Loops?", a: "Loops is a daily coaching app for people with ADHD and anyone building better habits. It combines personalised coaching, daily micro-actions, one person who sees your progress, and accountability in one system. For procrastination specifically, it helps with task initiation, breaking the shame spiral, and building momentum after a run of bad days." }, { q: "Who is 'your person', and do I need one?", a: "Your person is the one you choose to see your progress: the loops you close and the things you finally start. It's not another thing to manage, they simply see what you already do. They don't judge the pile or nag you. You don't have to add one to start, but it's the part that makes Loops work, so we'll gently encourage it when you're ready. On a Crew plan it can be more than one: your people." }, { q: "How does Loops help with procrastination if you have ADHD?", a: "It removes the decision about what to do next by giving you one specific, low-friction action each day. It also coaches you through the moments when the block hits, so a bad day doesn't have to become a bad week." }, { q: "Why is procrastination so much harder to overcome with ADHD?", a: "ADHD changes how the brain processes rewards at the start of a task, which means routine work feels genuinely unrewarding to begin. Add the shame spiral, planning paralysis, and the urgency cycle, and you have a set of compounding patterns that standard productivity advice wasn't designed to address." }, { q: "Do I need an ADHD diagnosis to use Loops?", a: "No. Loops is designed first for people with ADHD but doesn't require a formal diagnosis. If the experiences described here feel familiar, Loops is built for you." }, { q: "Is Loops just another productivity app?", a: "No. Most productivity apps focus on organisation and task management. Loops focuses on the moment starting fails. It gives you one action, coaches you through resistance, and treats a missed day as a starting point, not a failure." }, { q: "What if I miss several days in a row?", a: "That's built into the design. Loops doesn't treat a missed week as a reason to restart from scratch. The next action is still there, still small, and still designed to be the easiest possible step back in." }, { q: "Is Loops available in the UK?", a: "Yes. Loops is available across the UK and is designed around UK contexts and guidance." }, { q: "How long before I notice a difference?", a: "Many people notice a shift within the first two weeks, not in how much they get done, but in how it feels to start. Building consistent momentum usually takes longer, and Loops is designed to make that achievable rather than aspirational." }, ]; const PrcFAQItem = ({ q, a, defaultOpen }) => (
{q}

{a}

); const PrcFAQ = () => (
FAQ

Questions people often ask

Still wondering if Loops fits how your brain works? Contact us. A real person will reply.

{PRC_FAQS.map((f, i) => )}
); /* ---------------- Final CTA ---------------- */ const PrcFinalCTA = () => (
Start with one task

The thing that's been sitting there can get done today.

Not because conditions are perfect. Because you've got one small place to start, and, if you want, one person who makes starting a little easier.

Free for 7 days. No complicated setup. On iOS for now.
); /* ---------------- Sources ---------------- */ const PRC_SOURCES = [ { t: "A meta-analytic and theoretical review of quintessential self-regulatory failure — PubMed", u: "https://pubmed.ncbi.nlm.nih.gov/17201571/" }, { t: "Attention deficit hyperactivity disorder: diagnosis and management — NICE", u: "https://www.nice.org.uk/guidance/ng87/resources/attention-deficit-hyperactivity-disorder-diagnosis-and-management-pdf-1837699732933" }, { t: "The relation between procrastination and symptoms of attention-deficit hyperactivity disorder (ADHD) in undergraduate students", u: "https://www.epanlab.nl/wp-content/uploads/2017/05/Niermann-Scheres-2014.pdf" }, { t: "Evidence of emotion dysregulation as a core symptom of adult ADHD — PubMed", u: "https://pubmed.ncbi.nlm.nih.gov/36608036/" }, { t: "Using the temporal motivation theory to explain the relation between ADHD and procrastination — ResearchGate", u: "https://www.researchgate.net/publication/375770156_Using_the_temporal_motivation_theory_to_explain_the_relation_between_ADHD_and_procrastination" }, { t: "Avoidant Automatic Thoughts Are Associated With Task Avoidance — PubMed", u: "https://pubmed.ncbi.nlm.nih.gov/39878297/" }, { t: "Bedtime procrastination and ADHD study — dergipark.org.tr", u: "https://dergipark.org.tr/en/download/article-file/2918975" }, { t: "The difference between lazy procrastination and ADHD procrastination — r/ADHD", u: "https://www.reddit.com/r/ADHD/comments/b5gure/the_difference_between_lazy_procrastination_and/" }, { t: "ADHD procrastination, I read 200+ of your comments on my post — r/ADHD", u: "https://www.reddit.com/r/ADHD/comments/1mwxg3g/adhd_procrastination_i_read_200_of_your_comments/" }, { t: "“Procrastivity” and Implementation Focused CBT for Adult ADHD — ADDA", u: "https://add.org/course/procrastivity-and-implementation-focused-cbt-for-adult-adhd/" }, { t: "Why don't y'all use planners? — r/ADHD", u: "https://www.reddit.com/r/ADHD/comments/p4ut43/why_dont_yall_use_planners/" }, { t: "What apps actually help you manage daily life? Looking for real experiences — r/ADHD", u: "https://www.reddit.com/r/ADHD/comments/1iwc3z3/what_apps_actually_help_you_manage_daily_life/" }, { t: "Body Doubling is Magic! — r/ADHD", u: "https://www.reddit.com/r/ADHD/comments/1grc6q5/body_doubling_is_magic_35_yo_struggled_most_of_my/" }, { t: "Cognitive-Behavioral Therapy for Adult ADHD — Mary Solanto", u: "https://www.guilford.com/books/Cognitive-Behavioral-Therapy-for-Adult-ADHD/Mary-Solanto/9781462509638" }, { t: "ADHD, Procrastination, and What You Can Do About It — Hallowell Todaro ADHD & Behavioral Health Center", u: "https://hallowelltodaro.com/blog-raw-feed/2023/4/17/the-so-called-power-of-procrastination-and-what-you-can-do-about-it" }, { t: "Cognitive-behavioural therapy for attention deficit hyperactivity disorder (ADHD) in adults — Cochrane", u: "https://www.cochrane.org/evidence/CD010840_cognitive-behavioural-therapy-attention-deficit-hyperactivity-disorder-adhd-adults" }, { t: "Prospective memory (partially) mediates the link between ADHD symptoms and procrastination — Springer Nature", u: "https://link.springer.com/article/10.1007/s12402-018-0273-x" }, { t: "Non-Pharmacological ADHD Treatment — Australian ADHD Clinical Practice Guideline", u: "https://adhdguideline.aadpa.com.au/non-pharmacological/" }, ]; const PrcSources = () => (
Our sources

Where this comes from

This page draws on research into ADHD, procrastination, executive function and delay sensitivity, alongside real accounts from people who know exactly what they need to do and still can't start. Here's where it comes from.

    {PRC_SOURCES.map((s, i) => (
  1. {s.t}
    2. ))}

Loops is a daily coaching app, not a medical or clinical service. These sources inform how we think about ADHD and procrastination; they are not an endorsement of Loops by their authors.

); /* ---------------- App ---------------- */ function PrcApp() { return (
); } const prcRoot = ReactDOM.createRoot(document.getElementById("root")); prcRoot.render();