/* Loops — "Feel Less Overwhelmed With ADHD" use-case page Wellbeing guardrails: cognitive shutdown named without catastrophising, GP signpost in objection 4 + standalone FAQ, lowest-floor "can't face the one action" FAQ, nothing implies managing alone. Unique section: the decision load reframe. */ /* ---------------- Page nav (links back to the homepage) ---------------- */ const OVW_NAV_LINKS = [ { label: "Why it happens", href: "#why" }, { label: "How it works", href: "#how" }, { label: "Questions", href: "#faq" }, { label: "For ADHD", href: "/adhd/#directory" }, { label: "Knowledge Hub", href: "/adhd/knowledge-hub/" }, { label: "Blog", href: "/blog/" }, ]; const OvwNav = () => { const [open, setOpen] = React.useState(false); const [scrolled, setScrolled] = React.useState(false); React.useEffect(() => { const onScroll = () => setScrolled(window.scrollY > 8); onScroll(); window.addEventListener("scroll", onScroll, { passive: true }); return () => window.removeEventListener("scroll", onScroll); }, []); React.useEffect(() => { if (!open) return; const onKey = (e) => e.key === "Escape" && setOpen(false); document.body.style.overflow = "hidden"; document.addEventListener("keydown", onKey); return () => { document.body.style.overflow = ""; document.removeEventListener("keydown", onKey); }; }, [open]); return (
Loops
); }; /* ---------------- Hero ---------------- */ const OVW_HERO_BLOCKS = [ { title: "One thing at a time", body: "Not a list. One clear next action, chosen for you.", icon: (), }, { title: "Reduce the decision load", body: "Less time negotiating with yourself about where to start.", icon: (), }, { title: "Get through the day", body: "Not perfectly. Just through it, with something real done.", icon: (), }, ]; const OvwHero = () => (
Designed for ADHD. Works for everyone.

Everything feels urgent. So nothing gets done.

It's not a motivation problem. For many people with ADHD, overwhelm doesn't look like panic. It looks like paralysis. And it's caused by something more specific than having too much to do.

Loops is a daily coaching app for people with ADHD. It helps to make decisions for you each day, coaching for when the overwhelm wins, and, if you want it, one person quietly in your corner.

Free for 7 days. No complicated setup. On iOS for now.
{/* Three icon blocks */}

Three things Loops does for you

{OVW_HERO_BLOCKS.map((b) => (
{b.icon}

{b.title}

{b.body}

))}

Loops is a daily coaching app for people with ADHD.

); /* ---------------- What Loops does ---------------- */ const OvwWhatLoopsDoes = () => (
How Loops helps

A daily system that makes one decision for you, so you can make the rest.

Most solutions to overwhelm add more to manage: a better system, a clearer list, a more organised approach. For ADHD brains already at capacity, that's the last thing that helps.

Loops works differently. It gives you specific actions each day, removes the decision of where to start, and coaches you through the moments when the overwhelm usually wins. Less to manage. More actually done.

Then it adds the part most apps leave out. One person who gently sees you doing it. More on that just below.

); /* ---------------- Recognition (6 cards) ---------------- */ const OVW_RECOGNITION = [ "You know exactly what needs doing. You've known all morning. You still haven't started any of it.", "Everything feels equally urgent, so you can't work out what to do first, so you do something that doesn't matter instead.", "You spend an hour setting up a system to manage your tasks and then don't touch the actual tasks.", "You were fine until one thing went wrong. Then the whole day collapsed, and by evening you'd done almost nothing.", "You've tried the planners, the colour-coded calendars, the apps. They help for a few days. Then they become another thing you've abandoned.", "You know this isn't laziness. You just can't explain why you're still sitting here an hour later having not started.", ]; const OvwRecognition = () => (
Does any of this sound familiar?

You're not alone in this.

These are the patterns people with ADHD describe most often when it comes to overwhelm.

{OVW_RECOGNITION.map((t, i) => (

{t}

))}

This isn't a willpower problem. ADHD changes how the brain prioritises under pressure, and most tools weren't built with that in mind.

); /* ---------------- Why it keeps happening (5 patterns) ---------------- */ const OVW_PATTERNS = [ { title: "Decision paralysis", body: "When everything feels urgent, the brain can't prioritise. So it stops. ADHD impairs the executive function needed to evaluate options and choose a starting point, which means a full to-do list often produces less action than an empty one." }, { title: "Cognitive shutdown", body: "Overwhelm in ADHD doesn't always look like stress. It can look like nothing at all. When cognitive load exceeds capacity, ADHD brains can shift into a low-arousal shutdown state: not panicking, not avoiding, just frozen. This isn't a choice and it isn't laziness." }, { title: "The failed-system guilt loop", body: "Trying a system that collapses under real life doesn't just waste time. It leaves shame behind. Each abandoned planner, app, or routine adds evidence to the internal story that the problem is personal rather than structural, making the next attempt feel higher stakes and harder to start." }, { title: "Early cognitive fatigue", body: "ADHD brains work harder to filter and process the same information. They burn out sooner. What looks like an ordinary day from the outside can be genuinely exhausting by lunchtime, leaving less capacity for the afternoon's decisions than most people would expect." }, { title: "The all-or-nothing day", body: "One disruption shouldn't end the day. With ADHD, it often does. A missed meeting, a difficult conversation, or a task that took twice as long can tip an already-stretched system into collapse, turning a hard morning into a lost day." }, ]; const OvwWhyItHappens = () => (
Understanding the pattern

It's not too much to do. It's what happens when the brain can't sort it.

ADHD overwhelm follows specific patterns that more effort and better systems don't fix. Each one has a structural cause.

    {OVW_PATTERNS.map((p, i) => (
  1. {String(i + 1).padStart(2, "0")}

    {p.title}

    {p.body}

  2. ))}

Loops is designed to interrupt these patterns with the smallest possible intervention: one clear action, before the overwhelm sets in.

); /* ---------------- Unique section: the decision load reframe ---------------- */ const OvwReframe = () => (
Something worth knowing before anything else

Deciding what to do next is itself the task that uses up the energy to do it.

Most advice for overwhelm adds a decision: choose a system, pick a method, prioritise your list. But for an ADHD brain already at capacity, the act of deciding what to do next is an executive function task that draws on exactly the same resources needed to do anything.

This is why "just make a list" so often fails. The list creates new decisions. Deciding which item is most important, which is most urgent, which can wait, requires the kind of sustained cognitive effort that overwhelm has already depleted. The intervention that helps isn't a better list. It's one fewer decision to make before starting.

); /* ---------------- The part most apps miss (being seen) ---------------- */ const OVW_WITNESS_CARDS = [ { t: "All they have to do is see it", b: "When you close a loop, they see it. The one real thing you did today, seen. They just get to see you get through the day with something done, and cheer you on." }, { t: "Nothing to manage or decide", b: "They don't add a single thing for you to manage or decide. They don't nag, they don't manage you, they don't even pay. Their side is light on purpose." }, { t: "You're always in control", b: "You choose who it is. You decide exactly what they can see, and you can change it any time." }, { t: "The weight eases", b: "On the days it all feels like too much, one person quietly in your corner takes a little of the weight off." }, ]; const OvwWhyLoopsWorks = () => (
The part most apps miss

Brains finish for people, not for apps.

Overwhelm is quiet, and it's lonely. From the outside it can look like nothing at all, which makes it hard to explain and easy to carry by yourself. So you do, and the weight builds.

So Loops adds the one thing that reliably keeps ADHD brains going. Another person.

You choose one person you trust. Your partner, a friend, whoever feels safe. When you close a loop, they see it. The one real thing you did today, seen. You decide exactly what they can see, and you can change it any time.

This is the step most people skip with other apps. It's also the one that makes Loops work.

{OVW_WITNESS_CARDS.map((c) => (

{c.t}

{c.b}

))}

And if you'd rather keep this to yourself, that's completely fine. Solo works on its own. Your person is there for if and when you want it.

); /* ---------------- How it works (5 steps) ---------------- */ const OVW_STEPS = [ { t: "Tell Loops what's weighing on you", b: "Name the area where the overwhelm is worst: work tasks, home admin, personal commitments. Plain language. No categories to set up." }, { t: "Choose your person, if you want one", b: "Pick one person you trust to see your progress. You decide exactly what they can see, and you can change it any time. They add nothing for you to manage or decide: they simply see what you already do. This is the step most people skip with other apps, and the one that makes Loops work. It's entirely optional. On a Crew plan you can choose more than one." }, { t: "Get small things to do today", b: "Each day, Loops gives you specific, low-friction actions. Not a list to sort. Not a priority to determine. One thing, chosen to be as easy as possible to start right now. Close the loop, and your person sees it." }, { t: "Get coached when the day goes sideways", b: "Something went wrong and the rest of the day is collapsing? Loops gives you one practical next step rather than a reminder of everything else you haven't done." }, { t: "Get through the day with something real done", b: "One completed action makes the next one easier. Over time, that changes what a normal day feels like." }, ]; const OvwHowItWorks = () => (
Getting started

One thing. Decided for you. Every day.

You don't need to fix the overwhelm before you start. Loops works in the middle of it.

    {OVW_STEPS.map((s, i) => (
  1. {i + 1} Step {i + 1}

    {s.t}

    {s.b}

  2. ))}

You don't need to be ready. One action today is enough.

); /* ---------------- What's inside Loops (5 parts) ---------------- */ const OVW_WHATS_INSIDE = [ { t: "One goal, in your own words", b: "The area where the overwhelm is worst, described your way: work tasks, home admin, personal commitments. No categories. Just a clear sense of where you want the load to ease, so Loops knows where to point." }, { t: "Loops that fit your life", b: "A loop is one small, repeating action, at a pace you choose, decided for you so it's one fewer thing to work out. Some run every day, some a few times a week: the one email that's been hanging over you, ten minutes on the pile, the call you've been putting off. A few connect to what's weighing on you. Others are just life, like taking your meds before breakfast. Miss one and nothing is wiped out. The next action is still there, still small, still chosen for you." }, { t: "Your person", b: "The one you choose to see your progress: the loops you close and the days you got through. They add nothing for you to manage, they simply see what you already do. On a Crew plan it can be more than one: your people." }, { t: "Rewards you can feel", b: "Promise yourself something kind for the moments that matter: a day you got through with something real done, a week you didn't lose to a single bad morning, the first time deciding didn't defeat you. Loops holds the promise and calls it in when you've earned it, and your person gets to see it too." }, { t: "A coach who knows your whole story", b: "An AI coach built for ADHD. It already knows what's weighing on you and where the overwhelm tends to win, so there's no re-explaining yourself from the start. No booking, no waiting room. It's there when something's gone wrong and the whole day is tipping over, with one practical next step, not a reminder of everything else you haven't done." }, ]; const OvwWhatsInside = () => (
What's inside Loops

Five simple things, working together.

{OVW_WHATS_INSIDE.map((p, i) => (
{String(i + 1).padStart(2, "0")}

{p.t}

{p.b}

))}
); /* ---------------- Social proof ---------------- */ const OVW_TESTIMONIALS = [ { quote: "I used to spend half the morning deciding what to do and then feel too exhausted and guilty to do any of it. Loops taking that decision away from me was more useful than any system I'd ever tried.", who: "Freelance consultant", meta: "Diagnosed with ADHD at 36" }, { quote: "I didn't understand why I kept freezing. I thought I just needed a better planner. It wasn't a planning problem. Loops helped me understand that and gave me something small enough to actually start.", who: "Secondary school administrator", meta: "Using Loops for 8 weeks" }, { quote: "Getting to the end of a day with one real thing done, when before I'd have nothing, is bigger than it sounds.", who: "Writer and parent, Edinburgh", meta: null }, ]; const OvwSocialProof = () => (
What people say

From people who recognise themselves in this.

{OVW_TESTIMONIALS.map((t, i) => (
{t.quote}
{t.who}
{t.meta ?
{t.meta}
: null}
))}
); /* ---------------- Pricing ---------------- */ const OVW_PRICING = [ { name: "Solo", price: "\u00A39.99", per: "/mo", tag: null, blurb: "Everything: your goal, loops, progress, rewards and coach. Just you, one thing at a time.", featured: false }, { name: "Duo", price: "\u00A312.99", per: "/mo", tag: "The one we'd pick", blurb: "Everything, for two. You and your person, both with the full app, on one bill. Three pounds more than going alone, for the thing that makes it work.", featured: true }, ]; const OvwPricing = () => (
Pricing

Better with your person. Built for it.

{OVW_PRICING.map((p) => (
{p.tag ? {p.tag} : null}

{p.name}

{p.price} {p.per}

{p.blurb}

))}

Prefer to pay yearly? A year of it, together, with two months free. Every plan starts with a 7-day free trial. On iOS for now.

); /* ---------------- Objections (5, incl. GP signpost) ---------------- */ const OvwObjections = () => (
A few things worth knowing

Common questions before you start

“I've tried breaking tasks down and it still doesn't help.”

Breaking tasks down is useful. But it doesn't remove the decision of which task to break down first. For many people with ADHD, the block isn't task size. It's the moment of choosing what to start. Loops removes that moment rather than improving what comes after it.

“Do I have to share my progress with anyone?”

No. Solo works perfectly well on its own, and this can stay completely private. If you'd like someone alongside you, they add nothing for you to manage, they just see what you already do. You decide what your person sees, and you can add them whenever you're ready.

“I'm just bad at managing my time.”

Time management is an executive function skill. ADHD specifically impairs executive function. This isn't a character trait. The research is consistent that ADHD changes how the brain filters, prioritises, and sustains effort. A different kind of support is more useful than more discipline.

“What if I'm not diagnosed?”

You don't need a diagnosis. Many people using Loops are on waiting lists, self-identifying, or simply recognise that the patterns here feel familiar. If that's you, Loops is built for you.

“What if the overwhelm is more serious than this?”

It might be, and it's worth taking seriously. If you're experiencing persistent cognitive shutdown, burnout, or distress that's significantly affecting your daily life, speaking with your doctor is a genuinely good idea. Loops works well alongside professional support, but it's not a substitute for it.

); /* ---------------- FAQ accordion ---------------- */ const OVW_FAQS = [ { q: "What is Loops?", a: "Loops is a daily coaching app for people with ADHD and anyone building better habits. It combines personalised coaching, daily micro-actions, one person who sees your progress, and accountability in one system. For overwhelm specifically, it helps by removing one key decision each day and coaching you through the moments when the overwhelm usually wins." }, { q: "Who is 'your person', and do I need one?", a: "Your person is the one you choose to see your progress: the loops you close and the days you got through. They add nothing for you to manage or decide, they simply see what you already do. They don't nag or manage you. You don't have to add one to start, and this can stay completely private, but it's the part that makes Loops work, so we'll gently encourage it when you're ready. On a Crew plan it can be more than one: your people." }, { q: "How does Loops help with overwhelm if you have ADHD?", a: "It gives you one specific action each day rather than a list to sort. The decision of where to start has already been made. What's left is a single low-friction thing to do, sized for how the day is actually going." }, { q: "Why does ADHD cause overwhelm even on ordinary days?", a: "ADHD impairs the executive functions needed to filter, prioritise, and begin. That means ordinary cognitive load, the kind most people manage without noticing, requires significantly more effort from an ADHD brain. The result isn't weakness. It's a system running at a higher baseline cost." }, { q: "Do I need an ADHD diagnosis to use Loops?", a: "No. Loops is designed first for people with ADHD but doesn't require a formal diagnosis. If the experiences described here feel familiar, Loops is built for you." }, { q: "Should I see a doctor or therapist as well?", a: "If the overwhelm is significantly affecting your daily life or feels unmanageable, yes. Loops is a daily coaching tool that works well alongside professional support, but it's not a replacement for it.", support: true }, { q: "What if I can't even face the one action Loops gives me?", a: "That's useful information, not a failure. Loops can adjust to give you something smaller. There's no lower limit on how small a useful action can be." }, { q: "Is Loops available in the UK?", a: "Yes. Loops is available across the UK and is designed around UK contexts and guidance." }, { q: "How long before the overwhelm starts to ease?", a: "Most people notice a shift within the first two weeks, less in how much they're getting done and more in how much of the day the frozen feeling takes up. Reducing the baseline level of overwhelm usually takes longer, and Loops is designed to make that achievable." }, ]; const OvwFAQItem = ({ q, a, support, defaultOpen }) => (
{q}

{support ? <>{a} You can find crisis lines and support by country on Find help now. : a}

); const OvwFAQ = () => (
FAQ

Questions people often ask

Still wondering if Loops fits how your brain works? Contact us. A real person will reply.

{OVW_FAQS.map((f, i) => )}
); /* ---------------- Final CTA ---------------- */ const OvwFinalCTA = () => (
Through today

One real thing done today.

Not a cleared inbox. Not a perfect day. Just through it, with something to show for it, and, if you want, one person who sees you get there.

Free for 7 days. No complicated setup. On iOS for now.
); /* ---------------- Sources ---------------- */ const OVW_SOURCES = [ { t: "Attention deficit hyperactivity disorder: diagnosis and management — NICE", u: "https://www.nice.org.uk/guidance/ng87/chapter/recommendations" }, { t: "Taking Charge of Adult ADHD — Russell A. Barkley", u: "https://www.lehmanns.de/shop/sachbuch-ratgeber/40323187-9781606237113-taking-charge-of-adult-adhd" }, { t: "How Do You Manage Task Initiation Paralysis? — r/ADHD", u: "https://www.reddit.com/r/ADHD/comments/1m7a38c/how_do_you_manage_task_initiation_paralysis_when/" }, { t: "The Lived Experiences of Adults With Attention-Deficit/Hyperactivity Disorder: A Rapid Review of Qualitative Evidence — Frontiers", u: "https://www.frontiersin.org/journals/psychiatry/articles/10.3389/fpsyt.2022.949321/full" }, { t: "Evidence of Emotion Dysregulation as a Core Symptom of Adult ADHD: A Systematic Review — PLOS One", u: "https://journals.plos.org/plosone/article?id=10.1371%2Fjournal.pone.0280131" }, { t: "Adult ADHD-Related Poor Quality of Life — PMC", u: "https://pmc.ncbi.nlm.nih.gov/articles/PMC12423737/" }, { t: "Time Perception in Adult ADHD: Findings From a Decade, A Review — ResearchGate", u: "https://www.researchgate.net/publication/368442242_Time_Perception_in_Adult_ADHD_Findings_from_a_Decade-A_Review" }, { t: "'Do I Need to Become Someone Else?' A Qualitative Exploratory Study Into the Experiences and Needs of Adults With ADHD — ResearchGate", u: "https://www.researchgate.net/publication/270456117_%27Do_I_need_to_become_someone_else%27_A_qualitative_exploratory_study_into_the_experiences_and_needs_of_adults_with_ADHD" }, { t: "“Then Just Get a Planner” — r/ADHD", u: "https://www.reddit.com/r/ADHD/comments/zhjv43/then_just_get_a_planner/" }, { t: "Experience of CBT in Adults With ADHD: A Mixed Methods Study — Frontiers", u: "https://www.frontiersin.org/journals/psychiatry/articles/10.3389/fpsyt.2024.1341624/full" }, { t: "Australian Evidence-Based Clinical Practice Guideline for Attention Deficit Hyperactivity Disorder", u: "https://adhdguideline.aadpa.com.au/wp-content/uploads/2024/06/Australian-Clinical-Practice-Guideline-For-ADHD-June-2024.pdf" }, { t: "Applications for the Management of Attention Deficit Hyperactivity Disorder: A Systematic Review — Frontiers", u: "https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2025.1483923/full" }, { t: "I Wish There Was an App That Would Take the Mental Load Of... — r/ADHD", u: "https://www.reddit.com/r/ADHD/comments/1o01xfa/i_wish_there_was_an_app_that_would_take_the/" }, { t: "A Systematic Review of Lived Experiences of Receiving a Diagnosis of ADHD — Sage Journals", u: "https://journals.sagepub.com/doi/10.1177/10870547261455946" }, ]; const OvwSources = () => (
Our sources

Where this comes from

This page draws on ADHD clinical guidelines, research into emotional regulation, time perception and executive function, and real accounts from people who know exactly what needs doing and still can't start. Here's where it comes from.

    {OVW_SOURCES.map((s, i) => (
  1. {s.t}
  2. ))}

Loops is a daily coaching app, not a medical or clinical service. These sources inform how we think about ADHD and overwhelm; they are not an endorsement of Loops by their authors.

); /* ---------------- App ---------------- */ function OvwApp() { return (
); } const ovwRoot = ReactDOM.createRoot(document.getElementById("root")); ovwRoot.render();